Free brand archetype quiz
Your brand isn’t generic. Your marketing shouldn’t sound like it.
Why does ChatGPT make every business sound the same? Because it lacks your exact Brand DNA. Take the free 2-minute Magnify Brand Matrix to discover how your business should lead, position, speak, and create.
Uncover your B2B Archetype, your biggest messaging blind spot, and get 3 immediate changes you can make today.
Free quiz and brand reveal. Optional personalized Brand Playbook available afterward.
A free business brand archetype quiz
The Magnify Brand Matrix is a free business brand archetype quiz and brand voice quiz in one. It is a business brand diagnostic, not a personality test: answer 20 simple questions in about 2 minutes to see how your business should look, sound, and stand out. Your answers place you in one of 16 B2B brand types, called archetypes, and point you toward clear rules for your marketing and the content your AI tools write.
Who it’s for
Owners, founders, and marketing leaders at businesses that sell to other businesses. It’s especially useful if you use AI tools to write your content and want them to sound like your real brand instead of guessing who you are.
For each question you pick the answer that sounds more like your business. There are no right or wrong answers, and nothing to prepare.
What your free result includes
- Your brand type. One of the 16 archetypes.
- Your Brand DNA. What your brand does best and why buyers choose it.
- Your biggest blind spot. The gap most likely to send buyers to a competitor.
- Three practical changes you can make right away: make your message clear, make your marketing look like you, and tell AI how to write for you.
The result is free. At the end of the quiz you enter your name and email to see it.
How the optional Brand Playbook is different
Your free result identifies your brand archetype. It is general guidance for that type, the same for every business that gets it. The optional Magnify Custom Brand Playbook applies that archetype to your company, messaging, visuals, video, and AI, as a decision framework for what to say, show, and publish.
After you tell us about your company, we use your answers and your archetype to create positioning, website wording, a short video script, visual direction, and an AI Brand Brain: reusable context instructions you can paste into an AI tool to guide how it writes for you.
It’s a separate, one-time purchase of $299, offered after your free result. You see the price again before you decide.
Free quiz and brand reveal. Optional personalized Brand Playbook available afterward.
Want a team to put your brand type to work? Magnify Creative offers branding and brand identity, video production and content marketing services, plus MagnifyTV in-location screens. See everything we do, or get in touch.